DVD: www.amazon.com thefilmarchived.blogspot.com Lum and Abner, an American radio and television comedy which aired as a network program from 1931 to 1954. The show, created by Chester Lauck and Norris Goff, and modelled on life in the small town of Waters, Arkansas near where they grew up, was immensely popular, and Waters changed its name to Pine Ridge in 1936, after the fictional town in the show. Lauck and Goff had known each other since childhood and attended the University of Arkansas together (joining the Sigma Chi Fraternity together while there). They performed locally and established a blackface act which led to an audition at radio station KTHS in Hot Springs, Arkansas. Prior to the audition, the two men decided to change their act and portray two hillbillies, since there was already an overabundance of blackface acts at the time. After only a few shows in Hot Springs, they were picked up nationally by NBC, and Lum and Abner, sponsored by Quaker Oats, ran until 1932. Lauck and Goff performed several different characters, modeling many of them after real-life residents of Waters, Arkansas. After the Quaker contract expired, Lauck and Goff continued to broadcast over two Texas stations, WBAP (Fort Worth) and WFAA (Dallas). In 1933, The Ford Dealers of America became their sponsor for approximately a year. Horlick's Malted Milk, the 1934-37 sponsor, offered a number of promotional premium items, including almanacs and fictional Pine Ridge newspapers. During this
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